Fight for Broccoli!

Article: A recent news article devoted a long story to....broccoli! Why? Because broccoli happens to be one of the healthiest vegetables but almost no one eats it anymore. When asked why, people associate it with being overcooked, soggy, brown, or not tasty. Farmers are ceasing to grow it as much as they used to (it is almost grown exclusively in CA) in favor of soy and corn, which is used in processed foods and subsidized by big industry (= big money). The article tried to convince one of the largest ad firms to create an ad campaign for broccoli, to get people to love it again. Here are some things to talk about tonight, all about broccoli:

Why is broccoli good for you: Broccoli cleans your body (detoxifies your system); it has fiber which helps bind your system; it has LOTS of Vitamin D (most of us are lacking enough Vit D); broccoli is an anti-inflammatory; broccoli also has iron and calcium.

What do you love about broccoli?

Create an ad campaign about broccoli and email your idea or video to the magazine writer at mossm@nytimes.com.

• Inspiration: One idea that was really successful for an ad company was the "Smile Back" Coke ad. People would bike all over the world smiling at people. Whenever someone smiled back, they got a free coke and the video camera would capture that. It has proven a very successful ad campaign. 
• Inspiration: A pretend fight of Kale v. Broccoli.