Article: Kellogg has announced it it having major layoffs, up to 7% of its work force, because its growth is slower than expected. It is trying to increase sales through innovative projects, like a new cereal with Omega-3, Kashi cereal, and new multi-grain Special K.
Discussion:
- What does it mean that a person is "laid off?" Why is that a word a difficult word for grownups? What does it mean for the family experiencing it?
- Why does a company have lay offs? Think of 3 reasons.
- Why does Kellogg hope that these new products will help the company? What is it about these new products that shows what consumers may be preferring to eat these days? What types of cereals did Kellogg traditionally make its sales on? (Frosted flakes, etc.)
- Look in your pantry and see if you can find a Kellogg product. Look especially at your cereals.
- The company is also hoping to increase sales through new ads. How could this help the company?
- Think of an ad you would suggest the company use to target kids. Act it out and have your parents email the company at: http://www.kelloggs.com/en_US/contact-us.html
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