The Innovation Award is extremely coveted in the industry. The Israeli company can now put a sticker on its products which says it is the winner of the Innovation Award. This is especially exciting for the small Israeli start-up. It was expensive for them to come to the contest--they had to rent a booth, buy plane tickets and hotels, hire PR, etc. When asked about the award, one of the Israelis said, "Beyond the honor this award brings to the Israeli electronics industry, it also helps out the other Israeli companies at CES by drawing attention to Israeli innovation, and to Israel as an advanced, technologically advanced, country.” What do you think? How is this good for spreading Israel's story? How is this product good for people in general?
Watch a video about it here.
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